The Letterpress Renaissance and work for The Vegetarian Society

Veg Soc Awards literature

Letterpress appears to be making something of a comeback – the design press seems to be full of examples of this work at the moment. To add to this, we’re currently working on a self-promotional piece for Tilley and Associates, which will soon be printed using letterpress. (Watch this space!)

It’s not the first time we’ve used this beautiful print technique. 16 months ago, we designed the materials for the 2009 Vegetarian Society’s Awards event. There’s something about the tactile, hand-crafted feel of letterpress which makes it so engaging – and the design of the event materials was complemented with sensual typography, high quality papers and cotton stitching, creating a very bespoke suite of literature.

Materials designed for the 2009 Vegetarian Society Awards event included;

  • Invitation
  • Slideshow
  • Order of the Evening brochure
  • Certificates

These materials were designed for The Ideas Facility, who sponsored this event.

Creative review has recently featured several letterpress workshops;


The Vegetarian Society ~ promoting the ‘approved’ accreditation

We’ve been working with The Vegetarian Society promoting their ‘approved’ accreditation to both consumer and manufacturing markets. Our client, Vanessa Brown has said; ‘‘Eric is a very creative and inspired designer, who has delivered many successful campaigns throughout the years we have worked together.’’
Vanessa Brown, Head of Corporate Relations.

Some of the campaigns we have created are as follows;

Veg Soc 'passionate'

The ‘Passionate’ campaign

If there’s one thing that Tilley and Associates share with The Vegetetarian Society, it’s a passion for what we do. This concept formed the basis for the creative approach and was also used as the theme for the awards event materials, mentioned above.


Veg Soc 'imitations'

The ‘Beware of imitations’ campaign

This campaign used visual metaphor to re-inforce the fact that the ‘approved’ mark is the original and only ‘suitable for vegetarians’ endorsement. ‘Unusually’ coloured fruits and vegetables were used on-line and across a suite of promotional literature to communicate this message.